計劃書英文集合六篇
計劃書英文 篇1
Catering business plan
一、創(chuàng)業(yè)經(jīng)營宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐廳的經(jīng)營宗旨為：“著意求新，以客為尊”，經(jīng)營理念為“極意營造幽雅、舒適、休閑之氣氛，融匯西方餐館美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."
二、市場定位Second, market positioning
1. 選址方面：明月西餐廳位于學(xué)院的美食街內(nèi)，與連串的快餐店連在一起，但都作為美食街唯一的西餐廳 . 與其它快餐店所不同的是有更好的就餐環(huán)境和更優(yōu)質(zhì)的服務(wù)。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2. 格調(diào)方面：明月西餐廳為溫馨浪漫的風(fēng)格，為顧客提供優(yōu)質(zhì)的服務(wù)，給顧客貴族式的享受，力求營造一種幽雅、舒適、休閑的消費環(huán)境，引導(dǎo)消費者轉(zhuǎn)變消費觀念，向崇尚自然、追求健康方面轉(zhuǎn)變。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers
aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing
environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.
3. 校園市場環(huán)境方面：校園經(jīng)濟的市場有很廣的發(fā)展領(lǐng)域，消費者也是很單純的消費，相對外部市場競爭要小，個體經(jīng)營單純，以小投資為主，服務(wù)于在校大學(xué)生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服務(wù)于學(xué)生，應(yīng)該提供最優(yōu)質(zhì)的服務(wù)，首先，要吸引學(xué)生的注意目光，讓他們能在最短的時間來光顧本店，所運用的營銷方法是多種途徑的；其次，是怎樣達(dá)到以下營銷效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潛在客戶Potential customers
現(xiàn)實客戶Real customers
滿意客戶Satisfied customers
美譽度Reputation
所運用的營銷方法也是多種多樣的。By the use of marketing methods are varied.
4.SWTO 分析 4.SWTO analysis
學(xué)院現(xiàn)有一萬三千幾個師生，調(diào)查資料表明他們多消費用于飲食方面占了 54.7% ，正因如此，飲食也是在學(xué)校創(chuàng)業(yè)首選之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way
entrepreneurship in schools.消費對象比例圖如下：Object of consumption ratio is as follows:
同時在校院里經(jīng)營西餐廳的 SWTO 分析圖如下：While in the school yard run restaurant in SWTO analysis is as follows:
S ：美食街附近是男生宿舍最聚中的地方，偶爾去美食街的人占了全師生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student
W ：大多數(shù)學(xué)生都習(xí)慣了到快餐和學(xué)校所設(shè)的飯?zhí)镁筒�，對于西餐廳來說不那么的習(xí)慣，但資料表明對西餐廳有興趣嘗試的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant
habit, but the data show that the western restaurant are interested in trying to account for
O ：現(xiàn)時有 40.2% 師生覺得現(xiàn)在學(xué)校最缺的服務(wù)是就餐環(huán)境，而適合明月西餐廳設(shè)計是幽雅、舒適、休閑的消費環(huán)境，這可表明了，明月西餐廳開業(yè)后會有更受歡迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.
T ：美食街有眾多快餐店和學(xué)校內(nèi)有五間飯?zhí)肨: Food Street, there are many fast food restaurants and school canteens within five
三．III.管理理念Management philosophy
1. 尊重餐飲業(yè)人員的獨立人格1.Respect catering staff independent
personality
2 互相監(jiān)督：管理層監(jiān)督員工的工作，同時員工也可以向上級提出自己的意見或見解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion
3 營造集體氛圍：既要上下屬感受到西餐廳紀(jì)律的嚴(yán)明，也要關(guān)懷員工，讓員工感受到來自集體的溫暖，有利于加強凝聚力，提高工作積極性 3 to create a
collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation
4. 公平對待，一視同仁，各盡所能，發(fā)揮才干 4 treated fairly, equally, whatever, ability to play
四．Four.產(chǎn)品介紹Products
以西式扒類為主，結(jié)合快餐、中西燉湯、中西式局飯、皇牌主食套餐，小食天地、美顏甜品、水吧飲料等來滿足消費者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:
1. 推出皇牌主食套餐，經(jīng)濟實惠，例如：泰汁雞扒印尼炒飯?zhí)撞�、青咖喱豬頸肉扒伴意粉套餐、鰻魚泰汁雞扒局飯?zhí)撞偷�，各套餐還配有（粟米忌廉湯、油菜、熱奶茶或凍檸樂），最適合校園情侶品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.
計劃書英文 篇2
二十一世紀(jì)是一個科學(xué)文化快速發(fā)展、國際交流不斷增強的時代，而英語作為國際通用的語言，其地位就愈加重要。為了使大學(xué)生們在學(xué)好中國語言文化的同時加強對外國語言文化的了解，在多方位的比較中加深對人類文化的理解，增強人文素養(yǎng)，提高綜合素質(zhì)，濃厚校園文化氛圍，提升同學(xué)們學(xué)習(xí)英語的熱情和興趣，校學(xué)生會女生工作部和留學(xué)工作部特此策劃合辦英文征文大賽。
一·活動宗旨：
征文活動將本著為同學(xué)服務(wù)，為校園服務(wù)，為文學(xué)服務(wù)的宗旨。將我們的情感與才能通過我們自己的文筆展現(xiàn)在眾人面前，
二·活動主題：
1針對中西方文化的不同，談?wù)勀愕目捶?/p>
2針對神舟七號的升空，談?wù)勀愕母邢?/p>
三·活動目的：
展示英語才能，傳播青春時尚
四·活動內(nèi)容：
本次征文活動，能夠豐富校園文化生活，營造校園英語學(xué)習(xí)氛圍，為校園原創(chuàng)作品提供一個展現(xiàn)的舞臺，讓我們的才能有一個揮灑的空間，讓一股清新的文學(xué)風(fēng)彌漫在我們的菁菁校園。因此，本次活動現(xiàn)面向全校同學(xué)征集稿件，為同
學(xué)們提供一個表達(dá)自我，展現(xiàn)自我的舞臺。
五·活動安排：
1 活動宣傳：
由女工部與留學(xué)部擬定關(guān)于活動時間地點及參與方式的通知，交 由宣傳部制作宣傳海報，在全校范圍內(nèi)張貼宣傳。
2 活動時間:
(1）稿件征集日期：10月21日至11月5日
（2）結(jié)果公布日期：11月10日
3 交稿地點：
校學(xué)生會女工部及留學(xué)部辦公室
4 活動形式：
本次活動將在全校舉辦，以保證我們參加本次大賽稿件的廣泛性。后請參賽選手按照規(guī)定的截稿日期將稿件交給女工部或留學(xué)部辦公室。
5 活動要求：
1本次活動本著公平公正的原則進(jìn)行。
2投稿文章主題可從活動主題中任選一個，題材不限。
3投稿文章內(nèi)容積極向上，必須為原創(chuàng)作品，不得抄襲、套改。
4稿件請注明作者的真實姓名及詳細(xì)的聯(lián)系方式。
六·獎項設(shè)置：
一等獎 3名 榮譽證書
二等獎 5名 榮譽證書
三等獎10名 榮譽證書
優(yōu)秀獎20名 榮譽證書
七·評比方法：
1將所交稿件由兩部合作進(jìn)行初審，審核的主要目的是參賽者所提交作品的真實性和可讀性。
2最后由學(xué)校教師統(tǒng)一評判，篩選出最終的優(yōu)秀作品。
八·結(jié)果公布：
將以海報形式在全校范圍內(nèi)公布獲獎名單及獲獎作品。
校學(xué)生會女工部
xx年10月19日
計劃書英文 篇3
In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.
The restaurant name: Hand-Pulled Noodle Master house
Location: Keelung city love three road near the McDonald's
Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.
Subject and object: in the vicinity of the office workers and students.
Once customers: Keelung temple tourists.
Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.
Competition: near the fast food industry and 7-11.
Market analysis:
The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.
2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.
3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.
Expenditure and net profit:
Shop cost: NT $12 million (the same below)
One month store rent: 100 thousand
Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan
Employee salary:
Field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month
The 24000 yuan (a month), the number of 3, 72000 yuan a month
The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan
Total amount: 179800 yuan
Water and electricity gas:
Electricity bill: 80000 yuan a month 40000 yuan
Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month
Total amount: 49600 yuan
Food ingredients:
Face: 2500 yuan a day, 75000 yuan a month
Dish money: 20xx yuan a day, 60000 yuan a month
Meat: 5500 yuan (two days), a month 82500 yuan
Miscellaneous: 1000 yuan (one day), 30000 yuan a month
Seafood: 3500 (one day), 105000 yuan a month
Total amount: 352500 yuan
Drinks:
Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month
Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month
Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month
Total amount: 6675 yuan
Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan
According to the current estimate of about two and a half can be returned to
計劃書英文 篇4
精編資料
商業(yè)計劃書模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main
StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...
商業(yè)計劃書
商業(yè)計劃書模板---英文版
BUSINESS PLAN TEMPLATE
BUSINESS PLAN
[My Company]
123 Main Street
Anytown, USA 10000
123-4567
1
[Your Name]
[DATE]
2
TABLE OF CONTENTS
Executive Summary .......................................................................................................................................... 1
Management ..................................................................................................................................................... 2
[Company] History ............................................................................................................................................. 5
[Product/Service] Description ............................................................................................................................ 7
Objectives.......................................................................................................................................................... 9
Competitors ..................................................................................................................................................... 10
Competitive Advantages ................................................................................................................................. 11
Innovation ........................................................................................................................................................ 13
Pricing ............................................................................................................................................................. 14
Specific Markets .............................................................................................................................................. 15
Growth Strategy .............................................................................................................................................. 16
Market Size and Share .................................................................................................................................... 17
Targeting New Markets ................................................................................................................................... 18
Location ........................................................................................................................................................... 19
Manufacturing Plan ......................................................................................................................................... 20
Research & Development ............................................................................................................................... 21
Historical Financial Data ................................................................................................................................. 22
Proforma Financial Data ................................................................................................................................. 23
Proforma Balance Sheet ................................................................................................................................. 26
Cost Control .................................................................................................................................................... 27
Effects of Loan or Investment ......................................................................................................................... 28
Attachments .................................................................................................................................................... 29
3
Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
[Startup, growth] opportunities exist in [Product/Service].
The need for use of efficient distribution and financial methods in these overlooked markets.
[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.
Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
1. Competitive pricing
2. Expand the markets
3. Increased advertising
4. Lower our unit costs,
5. Thereby achieving higher profits.
1. Sign contracts
2. Increased advertising 3. Increase office staff
To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is
being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].
Financial Goals Sales Net Income Earnings per
share
Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14
1
Management
[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.
Formulated advertising budgets & campaigns.
Pioneered new distribution channels. Established national sales force.
Established national repair & service centers.
Brought new and innovative products to the market.
Designed point-of-purchase materials.
[Education}
University of Boston
Boston, MA
B.A. - Computer Sciences
President
John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2
計劃書英文 篇5
I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20xx. I am still studying in high school now, because I was not eolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.
First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.
As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.
My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.
I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich income, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value.
我是江蘇省南京市XX中學(xué)20xx年高中畢業(yè)生，由于未被理想大學(xué)錄取，我一直在XX中學(xué)復(fù)讀。自20xx年起，我受同學(xué)的影響，產(chǎn)生了出國留學(xué)的念頭，于是我通過上網(wǎng)了解到去新西蘭留學(xué)有比較多的`優(yōu)勢。
首先，新西蘭是一個多元文化的國家，具有世界先進(jìn)的教學(xué)水平；第二，留學(xué)費用比其他國家較低、較合理；第三，氣候也與我國南方差不多。因此，我向父母提出擬到新西蘭留學(xué)的愿望，得到了父母的支持。
因為我是女孩子，從小就喜歡幼兒教育。且現(xiàn)代中國的家長對小孩的教育要求比較高，我如果能到新西蘭學(xué)習(xí)幼兒教育專業(yè)課程，學(xué)成回國后一定能在幼兒教育事業(yè)上有作為。所以，我決心到新西蘭留學(xué)，打算先用半年的時間到語言學(xué)院專修英語，過好語言關(guān)，再進(jìn)行幼兒教育專業(yè)課程學(xué)習(xí)。
我相信我已經(jīng)過三年高中課程的學(xué)習(xí)，又經(jīng)過一年的復(fù)讀，在學(xué)習(xí)能力和知識水平上有了一定的基礎(chǔ)。同時我父母都有固定的工作和較豐厚的收入，在留學(xué)經(jīng)費上也會得到父母的全力支持。因此，我一定能較好地完成留學(xué)課程。學(xué)成回國后，我一定能實現(xiàn)我從事幼兒教育的愿望，并能在幼兒教育事業(yè)上實現(xiàn)我的人生價值。
計劃書英文 篇6
英語商業(yè)計劃書（Business Plan）
第一講：概述
第二講：現(xiàn)狀分析
第三講：目標(biāo)確定
第四講：組織結(jié)構(gòu)
第五講：產(chǎn)品分析
第六講：市場分析
第七講：市場策略
第八講：生產(chǎn)分析
第九講：財務(wù)分析
第十講：附件
第一講：概述(executive summary)
概述是整個商業(yè)計劃的第一部分，相當(dāng)于整個商業(yè)計劃的濃縮，使整個商業(yè)計劃的精華所在。一般將概述放在最后書寫，頁數(shù)應(yīng)控制在2頁以內(nèi)。
概述應(yīng)包括的基本內(nèi)容有：
企業(yè)的宗旨，例如：
In 20xx, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介紹，例如：
For many years people have…
The condition of the industry today is such that…
產(chǎn)品或服務(wù)及市場競爭情況，例如：
We have just completed the development of S30 – a novel
and proprietary construction tool
Compared to competitive products, our s30 can…
企業(yè)目標(biāo)，例如：
Our objective, at this time, is to propel the company into a
prominent market position. We feel that within 5 years ABC
Corporation will be in a suitable condition for further
expansion, an initial public offering or profitable acquisition.
To accomplish this goal we…
管理團隊和管理組織，例如
Our management team consists of 5 men and women
Whose backgrounds consist of 10 years of marketing with…
市場策略，例如：
The fundamental thrust of our marketing strategy
consists of…
財務(wù)狀況和計劃，例如：
In 5 years we will have… and our investors will be
able to…
結(jié)論，例如：
ABC Corporation enjoys an established track-record of
excellent support for our customers. Their expressions of
satisfaction and encouragement are numerous, and we
intend to continue our advances in the…
第二講：現(xiàn)狀分析(present situation)
這部分盡可能簡明扼要而又全面地介紹公司的情況，以及公司所在行業(yè)的信息。
市場環(huán)境，例如：
The marketplace has been stagnant for 2 years. We are
poised now to…
產(chǎn)品或服務(wù)，例如：
The present stage of S30 is in the design stage.
產(chǎn)品生命周期，例如：
Our current product line is…
價格和利潤，例如：
Current prices are… and profits are…
客戶，例如：
Current customers are using our… for…
銷售渠道，例如：
We have service centers, retailers, manufacturer’s
representatives…
管理團隊情況，例如：
Most of our management is in place, however, we require a
production manager to complete our team.
財務(wù)狀況，例如：
Current cash available is….
第三講：目標(biāo)確定(objectives)
企業(yè)目標(biāo)是企業(yè)使命和指導(dǎo)方針的具體化和數(shù)量化，它反應(yīng)企業(yè)在一定時期內(nèi)經(jīng)營活動的方向和所要達(dá)到的水平。企業(yè)目標(biāo)的實現(xiàn)時間較長，一般為三到五年或者更長時間。好的企業(yè)目標(biāo)具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵作用、切實可行等特點。
企業(yè)的基本目標(biāo)，例如：
The primary objectives of our organization are to:
A
B
C
投資收益率(ROI)，例如：
Based on a XXX% market share for our XXX product by
20xx, we estimate our return on investment to be XXX%.
財務(wù)目標(biāo)，例如：
Last Year This Year Next Year
Sales
$ Volume
Unit Volume
% Increase/Decrease
Share of Market
Gross Profit
Manufacturing
Fully Burdened
Marketing Expenses
Advertising
Sales Promotion
Trade Allowances
Other
欲計將來增長、改進(jìn)的目標(biāo)，例如：
Other objectives we have set for ourselves include XXX.
We expect to replace (competitive/existing products or
services) by XXX% by 20xx.
We plan to add XXX (retailers, distributors, service centers)
per month/year and we will have a total of XXX (retailers,
distributors) by 20xx.
第四講：組織結(jié)構(gòu)(management)
投資者考察企業(yè)時，管理是最為重要的因素。沒有一支優(yōu)秀的管理團隊和有效的組織模式，科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實的生產(chǎn)力。一般需要介紹的管理人員有：總裁、常務(wù)副總裁、人事部總監(jiān)、營銷副總裁、財務(wù)副總裁、生產(chǎn)部總監(jiān)。對每一位關(guān)鍵人員用文章一個段落的篇幅進(jìn)行描述就可以。介紹組織結(jié)構(gòu)時要注意以下問題：
1．主要管理人員和專業(yè)人員的發(fā)展路徑是怎樣的？他們具有哪些技能？
2．公司未來的組織機構(gòu)是怎樣的？
3．誰將成為部門領(lǐng)導(dǎo)者？
4．在哪些領(lǐng)域的管理應(yīng)該加強？
5．報酬機制如何？
團隊結(jié)構(gòu)介紹，例如：
Of the XXX people who make up the development staff,
there are XXX founders who hold the following positions:
XXX, President
XXX, Vice President of Finance
XXX, Vice President of Marketing
XXX, Vice President of Sales
XXX, Vice President of Engineering
XXX, Vice President of Research
XXX, Vice President of Operations
XXX, Director of Marketing
XXX, Manager XXX Development
XXX, Corporate Attorney
管理人員描述，例如：
XXX, President
XXX Degree, University of XXX
XXX’s professional experience includes many different
areas in the XXX industry.
人力資源需求，例如：
(Company) development team recognizes that additional
staff is required to properly support marketing, sales,
research, and support functions.
第五講：產(chǎn)品分析(the product/service)
產(chǎn)品介紹應(yīng)包括以下內(nèi)容：
1．產(chǎn)品名稱
2．性能及特性
3．產(chǎn)品所處的生命周期
4．產(chǎn)品的市場競爭力
5．產(chǎn)品的研究和開發(fā)過程
6．發(fā)展新產(chǎn)品的計劃和成本分析
7．產(chǎn)品的市場前景預(yù)測
8．產(chǎn)品的品牌和專利
此外，還要從顧客和投資者角度出發(fā)回答下面的問題：
1．顧客希望企業(yè)的產(chǎn)品能解決什么問題，顧客能從企業(yè)的產(chǎn)品中獲得什么好處？
2．企業(yè)的產(chǎn)品與競爭對手的產(chǎn)品相比有哪些優(yōu)缺點，顧客為什么會選擇本企業(yè)的產(chǎn)品？
3．為什么用戶會大批量地購買企業(yè)的產(chǎn)品？
4．本公司能提供哪些購買便利？
5．企業(yè)為自己的產(chǎn)品采取了何種保護措施，企業(yè)擁有哪些專利、許可證，或與已申請專利的廠
家達(dá)成了哪些協(xié)議？
6．為什么企業(yè)的產(chǎn)品定價使企業(yè)產(chǎn)生足夠的利潤？
介紹產(chǎn)品，例如：
This capability for XXX is a unique feature enjoyed by
(Company) and our customers.
專利保護，例如：
Our product(s) is protected under the following:
產(chǎn)品價格優(yōu)勢，例如：
Regarding cost savings (product/service) will save our
customers money in terms of XXX.
產(chǎn)品測試，例如：
Completed tests have shown that XXX (results).
產(chǎn)品特性描述，例如：
XXX is another powerful feature. This includes XXX.
XXX saves a tremendous amount of time when XXX.
第六講：市場分析(market analysis)
這部分內(nèi)容包括行業(yè)分析、市場分析和競爭分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對行業(yè)發(fā)展方向的預(yù)測、對驅(qū)動因素的分析。市場分析的核心內(nèi)容是在市場細(xì)分的基礎(chǔ)上確定目標(biāo)市場。要讓投資者了解市場的規(guī)模有足夠大的贏利空間和發(fā)展空間；知道市場有良好的發(fā)展前景，即所確定的目標(biāo)市場在未來將會長生不衰。競爭分析中要對全部競爭產(chǎn)品及競爭廠家作出描述與分析。尤其要分析這些競爭對手所占有的市場份額、年銷量與銷售收入，以及他們的財務(wù)實力。此外還要對自己產(chǎn)品所具有的優(yōu)勢作分析，對未來市場變化趨勢作預(yù)測。
介紹目標(biāo)顧客購買的原因，例如：
It is easy to understand why the principal buying motives
are XXX because XXX.
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