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商務(wù)英語初級課堂筆記
導(dǎo)語：下面是小編整理的關(guān)于商務(wù)英語初級的課堂筆記，以下是跟公司公共關(guān)系相關(guān)的英語單詞，希望大家喜歡。
what is public relations ?什么叫公共關(guān)系?
the benefits of good pr 良好公共關(guān)系的益處
詞匯準(zhǔn)備
public image 公眾形象
advertising campaign 廣告宣傳活動
company values 公司價值觀
dealership 商品經(jīng)銷特許權(quán)，特許經(jīng)銷商
point-of-sale 銷售網(wǎng)點
showroom 展示廳
manufacturing plant 制造廠
image 形象
company image 公司形象
up-to-date 現(xiàn)代的
survey 調(diào)查
product launch 產(chǎn)品發(fā)布
what is public relations ?什么叫公共關(guān)系?
the benefits of good pr 良好公共關(guān)系的益處
詞匯準(zhǔn)備
public image 公眾形象
advertising campaign 廣告宣傳活動
company values 公司價值觀
dealership 商品經(jīng)銷特許權(quán)，特許經(jīng)銷商
point-of-sale 銷售網(wǎng)點
showroom 展示廳
manufacturing plant 制造廠
image 形象
company image 公司形象
up-to-date 現(xiàn)代的
survey 調(diào)查
product launch 產(chǎn)品發(fā)布
商務(wù)常識：
�、�. listening : eilish o’shea, public relations manager at skoda uk, talks about her job. decide whether the following are the responsibility of the pr or marketing department at skoda.
斯柯達(dá)英國公司的公關(guān)經(jīng)理艾麗茜•歐希談?wù)撍墓ぷ�。判斷下列各項在斯柯達(dá)英國公司是屬于公共關(guān)系部還是銷售部的職責(zé)。
•communication with the press
•research into the public’s needs
•development of the company’s reputation
•brand development
•decisions about product pricing
•public awareness of company values
與報界溝通
研究公眾的需求
拓展公司名聲
品牌開發(fā)
決定產(chǎn)品價格
公眾對公司價值觀的了解
要點解釋
1 my job is to plan and manage the public relations strategy for the skoda brand in the uk.
我的工作是為在英國的斯柯達(dá)品牌制定計劃和公關(guān)策略
2 this means i’m responsible for dealing with the press, television and radio, as well as communications with the public and personnel in our uk dealerships.
這就是說，我的職責(zé)是負(fù)責(zé)應(yīng)對報界，電視和電臺，也負(fù)責(zé)與公眾以及與英國的特許經(jīng)銷商的溝通。其中的to be responsible for 意為“對…負(fù)責(zé)”;而the public 是指“公眾”。
3 the primary role of pr is to create understanding with the public.
公關(guān)的首要作用是與公眾達(dá)成互相理解。
4 the heart of the organization 組織的核心
5 our objective is to give an accurate picture of the company, its brand and what it believes in. 我們的目標(biāo)是準(zhǔn)確樹立公司的形象，公司品牌以及與公司理念有關(guān)的形象。
6 …that the public has a positive image of the company 公眾對公司有一個良好的形象。
7 rp, on the other hand ,it is more concerned with establishing and maintaining goodwill and understanding between the company and its public.
從另外一方面說，公關(guān)更關(guān)注公司與公眾之間建立并維系一種友好的理解
8 in rp you have to build long-term relationships with journalist as because you work with them on a regular basis and trust is absolutely essential. 在公關(guān)部，你要與記者們建立一種長期的關(guān)系，因為你需要經(jīng)常與他們合作，而相互信任上必不可少的。
manage the public relations strategy 管理公關(guān)策略
deal with the press,tv and radio 應(yīng)對報界，電視和電臺
provide the press and public with information 向報界和公眾提供信息
give an accurate picture of the company 樹立良好的公司形象
maintain goodwill and understanding 維系一種友好關(guān)系，達(dá)成互相理解
build long-term relationships 建立長期關(guān)系
eilish explains how skoda changed public attitudes to the brand when it was re-launched in the uk in 1995, suggest how the company achieved this.
艾麗茜談斯柯達(dá)公司1995年重新開張時是怎樣改變公眾態(tài)度的，你也試著說說公司是怎樣達(dá)成這一目標(biāo)的。
參考答案
要點解釋
1. but that was because of people’s misconceptions about the quality of central european engineering. 但那是因為人們對中歐制造工藝的質(zhì)量有誤解。
2. so how did you go about communicating this reality to the public?那么你是怎樣著手把實際情況告訴公眾的。
3. when we re-entered the uk with the new model, the felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. 1995年，當(dāng)我們以弗雷西亞車型重新打入英國市場時候，我們高度重視廣告宣傳，包括國內(nèi)廣告到各展示廳銷售點的廣告材料。
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