- 相關推薦
商務英語考試中級閱讀題模擬練習
無論是身處學校還是步入社會，我們很多時候都不得不用到練習題，做習題有助于提高我們分析問題和解決問題的能力。那么你知道什么樣的習題才能有效幫助到我們嗎？以下是小編精心整理的商務英語考試中級閱讀題模擬練習，希望對大家有所幫助。
商務英語考試中級閱讀題模擬練習 1
Uniforms project an instant image about a business, as well as creating a team spirit among staff. Choose the wrong workwear and you risk upsetting your customers and employees.
Three entrants have been shortlisted in the competition to find the best-dressed business: Country Hotel Group, Goring Residential Management College and Major Hotels. (example) ——.
A detailed entry form set out to discover the thought processes the entrants had used before they selected their new uniforms. (8) ____. In addition to price and style the judges wanted to know how the organisation introduced the new look and what lessons it had learnt.
The Country Hotel Group was looking for a uniform that was comfortable to wear and presented a relaxed country image to guests. The firm admits to placing a great emphasis on the clothing and appearance of its staff. (9) ____. A brief was issued to a number of companies who then had to present their ideas in a fashion show format to 50 employees. After the design was chosen, one hotel tried out the uniform for three months. (10) ____
The aim of the new uniform at Goring Residential Management College was to make staff instantly recognisable to course participants. The chosen design from Classy Rags established a clear corporate image at the college. There were many different outfits but only three fabrics had been used throughout the range and therefore the uniform was easily recognisable. One of the judges in the competition, fashion journalist Sally Bain, was also impressed with the value for money aspect of the uniforms. (11) ____
At Major Hotels a new uniform was needed to replace the old one which was considered to be ‘old-fashioned and unattractive.’ The new design was well received by the reception staff of the hotel chain. (12) ____. The new bottle-green uniforms were selected from Rayner Corporate Clothing. It was felt that it was a functional choice of colour and made a pleasant change from the more traditional black.
l Do not use any letter more than once.
A. Feedback was then collected from staff at the hotel and minor changes were made before the
uniform was introduced across all hotels.
B. The award will be presented to the competition winners at The Career and Workwear Show which will be held at Business Design Centre in London.
C. They all believe that its introduction has led to a modern, more professional corporate image and greater confidence among them.
D. One entry predicted that uniform fabrics would incorporate security aids which are read by sensors on doors and only allow access to authorised personnel.
E. In her opinion this had been achieved at half the cost of the other entries, with the average cost per person being 201,and each uniform being expected to last two years.
F. It asked why the uniform was introduced, who it was designed to be worn by, and how the firm went about selecting a supplier.
G. She felt that the head receptionist at the hotel should be asked to put forward the views and preferences of the team.
H. In its entry it said:‘Substantial investment has been made in this uniform because uniforms are seen as a very important area.’
I)One reason for this is that all three proved to the judges that they had thoroughly researched their choice of new uniforms.
答案：8.F 9.H 10.A 11.E 12.C
商務英語考試中級閱讀題模擬練習 2
You have your dream interview lined up. Buthow do you ensure that you get the best possiblesalary?
While the pay for junior-level positions is typicallyfixed, mid- to senior-level employees and managershave more flexibility to negotiate their salaries. Hereare some tips from recruiters and human-resourcemanagers that can help improve your chances ofsnagging a high salary.
1. Research, research, research
To get a better salary, begin by figuring out whats the highest you can get. Do goodhomework on what are the prevailing salaries for a similar role in the industry, says SanjayPandit, managing director of recruiting firm Manpower Services India.
This is easier said than done, because companies dont exactly publish their pay scales inthe newspaper.
Ask your friends or trustworthy colleagues about potential salaries for someone with yourrelevant experience and skills. If you are working through a recruiting company, they might beable to give you a range.
Finally, you can try using networking web sites like LinkedIn to connect with people in thefield or company you are applying to, who in turn could provide you with some guidance.
It might help to dig through the annual reports of the company you are applying to andread recent news reports, in order to figure out how the company is doing financially. A largerand more successful company can afford to pay higher salaries than a smaller or struggling one.
2. Curb your eagerness
As with any negotiation, if you convey your eagerness for something, you lose yourbargaining power. Whoever shows more interest always gets less, says Sanjay Muthal,managing director of executive search firm NuGrid Consulting Pvt. Ltd., in Mumbai.
Candidates need to strike a balance between appearing interested in the particular job,and not appearing too eager.
Mr. Muthal advises talking about macro issues such as the role youre applying for andpotential responsibilities, rather than discussing the nitty-gritty of expected pay. If yougenerate a terrific impression, then salary follows, he says.
3. Wait to be asked
Candidates should not begin the salary discussion because that makes them come acrossas being too money-minded, says Zak Parker, regional HR director of North Africa, Middle East& Southern Asia for security services firm G4S PLC.
Wait for the company to start the salary negotiation. It might help to delay the discussiontill all interview rounds are over. The further along you are in the interview process, the moreinterested the hiring managers would be in you. That puts you in a better position to ask for ahigher salary, because the manager might go back to the human resources team or thebudgeting team to ask for more money for you.
Language Points:
Exam Focus:
(1)
A Ask friends for help.
B Digging through daily newspaper.
C Try to get connected with your recruitingcompany.
D Surf the Internet for more details.
(2)
A If you are interested in your job, you will be better paid.
B Eagerness is essential in that it gives your employer more pressure on salary issue.
C Make sure to get a job that you are interested in.
D Try to hide your feelings so as not to lose the bargaining power.
Oral Topic:
In what way can you persuade your boss to raise your salary?
Keys:
(1) B
(2) D
參考譯文：
你終于得到夢寐以求的那家公司的面試機會，但如何才能為自己爭取到最好的薪酬水平?
企業(yè)普通崗位的工資水平通常是固定的，但中高層雇員和經理有更大的靈活性來談判自己的薪酬。現(xiàn)在，招聘專家和人力資源經理告訴你八個小竅門，讓你更有可能談妥一個高工資。
1. 研究，研究，再研究
要爭取到更高的薪水，得先弄清楚自己能拿到的最高薪酬是多少。印度職介公司Manpower ServicesIndia總經理潘迪特(Sanjay Pandit)說，要好好研究一下該行業(yè)類似職位的主流薪酬狀況。
說起來容易，做起來難，因為企業(yè)不會把自己的薪酬情況堂而皇之刊登在報紙上面。
你可以問朋友或值得信賴的同事，擁有像你這樣資歷和技能的人大致能拿到多少工資。如果有招聘公司為你提供服務，他們也許能夠給你一個大致的薪酬區(qū)間。
最后，你可以嘗試使用LinkedIn這樣的社交網絡，與你想申請的領域或企業(yè)的人建立聯(lián)系，他們能給你一些建議。
研究意向企業(yè)的年報或查看近期的相關報導也可能管用，這樣可以了解那家企業(yè)的經濟實力。與規(guī)模較小或經營困難的企業(yè)相比，一家更大更成功的企業(yè)開出來的工資會更高。
2. 不要表現(xiàn)得迫不及待
在任何談判中，如果你表現(xiàn)出自己渴望得到某樣東西，就會失去談判的籌碼。印度孟買獵頭公司NuGridConsulting Pvt. Ltd.的總經理穆沙爾(Sanjay Muthal)說，你表現(xiàn)得越有興趣，得到的反而越少。
應聘者應該保持不溫不火的態(tài)度，既展現(xiàn)出對特定職位的興趣，又不至于讓人感覺你已迫不及待。
穆沙爾建議應聘者多談論一些宏觀層面上的東西，如你申請的職位及其職責等，而不要在預期薪酬這種細枝末節(jié)上糾纏不清。他說，如果你給面試官留下很好的印象，薪酬自然會水漲船高。
3. 不要主動問薪水問題
安全服務提供商杰富仕公司(G4S PLC)負責北非、中東、南亞區(qū)域的人力資源主管帕克爾(Zak Parker)說，應聘者不應該主動提出薪水問題，因為這會讓人覺得你滿腦子只想著錢。
等待招聘方起頭開始薪酬方面的討論。等整個面試過程結束后再來討論相關問題也是個不錯的選擇。你的面試時間越長，招聘經理就會對你越感興趣，就更有利于你提出更高薪酬的要求，因為招聘經理可能回頭會去找人力資源部門或預算部門，提出為你增加薪酬。
商務英語考試中級閱讀題模擬練習 3
C 1 Listen to what your boss tells you about how well you are working.
D 2 Realise that your boss will occasionally need to be left alone.
A 3 Comment on your bosss work in a positive spirit.
B 4 Try to impress your boss with your thoroughness.
A 5 Do not hesitate to involve your boss if you have difficulties with your work.
B 6 Show your boss that you are capable of working at a higher level.
C 7 Speak to your boss, even about matters not directly related to your work.
MANAGE YOUR BOSS
Advice from four top business people on how you should treat your boss
AThe Consultant
No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution. Also, remember that bosses like praise as much as any employee. Do this without making it obvious, if only to earn the right to criticise (constructively, of course). Consideration is the key word. Treat bosses as you hope to be treated - it should help you to move up to the next level.
BThe Director
Of course there are all the formal things in managing your boss - ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on. But you also need to distinguish effectively between things that are important and things that are merely small details. Bosses like it if you can see the big picture because they want to be able to delegate. So its all about psychology, as well as performance.
CThe Chairman
Bosses want people to understand their objectives, their way of working and the pressures they are under. If you can understand what sort of individual your boss is, it is easier to appreciate why certain reactions might arise, and thus avoid problems. Also, keep the lines of communication with your boss open. You need to receive ongoing feedback on whether your work is effective, asking about what you do not understand, and, if necessary, discussing personal issues from outside the workplace. When the gap between you is reduced, so are the difficulties.
DThe Chief Executive
Understand that a boss will want to take the glory when things go well. After all, they take ultimate responsibility, so they deserve some of the credit. Also, find out about your bosss outside interests, as this can help to improve the relationship. You may find you have an interest in common. Similarly, recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your bosss Personal Assistant, who can advise you when it is a good time to talk to him or her.
《Manage your boss》，管理你的老板，文章是四個業(yè)內人士就如何與老板相處給出了自己的意見，哪些應該做的，哪些不應該做的，是一門技巧，更是一門學問。
第一題，聽你的老板告訴你工作得怎么樣。答案是C段的這么一句：You need to receive ongoing feedback on whether your work is effective。你需要接受關于你的工作是否有效率的持續(xù)反饋。這一段是在講要和老板保持溝通，否則兩人之間有隔閡的話，麻煩就來了。How well you are working也就是whether your work is effective。
第二題，認識到你的老板有時候也需要獨處。答案在D段最后一句，但是比較隱晦，需要理解：recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your bosss Personal Assistant, who can advise you when it is a good time to talk to him or her.認識到大家都是人，有時你的要求可能并不受歡迎。想辦法去認識老板的個人助理，他可以給你建議什么時候找老板談話合適。
找老板談話要選擇合適的時機，也就是說有的時候老板也不想被人打擾。這也就是第二題所說的老板有的時候也需要獨處。
第三題，用一種積極的精神評價老板的工作。答案是A段的這么一句：remember that bosses like praise as much as any employee.記住老板也和員工一樣喜歡贊揚。praise也就是comment in a positive spirit。
第四題，試圖用你的周全來給老板留下印象。Thoroughness的意思是周全，看朗文詞典對thorough的解釋：including every possible detail。但看中文“徹底的”不容易理解。所以答案是ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on.確保你開會時已準備充分，你有一雙發(fā)現(xiàn)細節(jié)的好的雙眼，等等。You have a good eye for detail可以對應于including every possible detail。
第五題，如果對工作有困難不要遲疑告訴你的老板。答案是A段的第一句：No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution.沒有人喜歡惡心人的驚喜。想想你自己可以解決一個重要的問題結果他卻發(fā)現(xiàn)是一個注定失敗的策略。最好在事情剛開始的時候通知你的老板，以及你提議的解決辦法。
第六題，表現(xiàn)給你的老板你能在一個更高的水平上工作。答案在B段：Bosses like it if you can see the big picture because they want to be able to delegate.。如果你能看到大的“圖景”老板會喜歡的，因為他們也需要委派任務。這個句子前面說要能區(qū)別重要的事情和旁枝末節(jié)。能夠看到“大的圖景”是需要眼界和決斷力的，因此這里的see ‘the big picture’可以對應于題干中的working at a higher level。
第七題，同你的老板交談，即便是并不直接與工作相關的事情。答案是C段這么一句：if necessary, discussing personal issues from outside the workplace.如果有必要的話，討論工作外的私事。整個C段都是講同老板溝通的重要性，最關鍵的一句是keep the lines of communication with your boss open。有的時候并不需要直接在原文中找到和題干相同意思的句子，憑借每一段的中心意思就可以做出來。這里的personal issues也就是matters not directly related to your work.
商務英語考試中級閱讀題模擬練習 4
原文閱讀：京東商城能否一鳴驚人?
When Warren Buffett spends $12bn on Heinz, a $125m stake by Prince Alwaleed bin Talal in Chinese online retailer 360 Buy looks trivial. But it is a sign that while the most famous value investor is plumping for quality, if not value exactly, his rival is still backing shoot-for-the-stars propositions. And they don’t get much starrier, or riskier, than China’s cut-throat retail world.
Based on sheer size, ecommerce in the world’s second-largest economy has enormous potential. Only about two-fifths of China’s population is online, half the proportion of the US or South Korea. At 200m, there are already 25 per cent more online shoppers in China than the US, yet this still only constitutes a third of all Chinese netizens. Three quarters of web-savvy Americans are regular online spenders. China has far fewer retailers who can call themselves national too, so the web offers huge brand value potential to the outfit that can make it big online.
The trick is profiting from this market. Prince Alwaleed’s target, 360 Buy, is the second-largest online retailer, accounting for about a sixth of transaction value. Its sales have been rising at a compound 150 per cent. But so has the online market overall, according to Macquarie, suggesting little share gain in spite of extreme, and expensive, price war stunts that have hurt everyone. Gome, which competes in electronics, recently said its online unit was one factor in its first full-year loss last year. Macquarie expects market growth to slow to about 50 per cent by 2015. Most businesses would die for that, but there are as yet no signs of profits at 360 Buy as it builds a delivery network.
Prince Alwaleed’s stake is part of a $400m injection for 360 Buy. Forget that last year the company said it was fully funded until 2015. Kingdom Holdings, the prince’s vehicle, says it invests in groups that seek to list in three years. That could be optimistic.
學習指南：
1.Word of the day
stunt：anything spectacular or unusual done to gain publicity 噱頭，花招
ex: Climbing up the church tower is a fine publicity stunt.
例句：攀登教堂鐘樓是絕妙的宣傳性噱頭。
2.Phrase of the day
to die for： (informal) if something is to die for, it is extremely good 渴望
ex: The weathers fantastic, the people are warm and friendly and the food is to die for.
例句：這里氣候宜人，人民友好，食物也棒極了。
3.Sentence of the day
Prince Alwaleed’s stake is part of a $400m injection for 360 Buy.
阿爾瓦利德王子的持股，是京東商城此輪4億美元注資的一部分。
小編注：這句話中injection的用法值得學習和借鑒。以往我們熟知的injection是注射的意思，比如Im going to give you a pain-killing injection. 而在商務語境下，injection更多地表示資金和人才的注入。比如，
ex1: This liquidity injection was designed to ensure that money markets continued to function and did not succumb to a credit freeze.
例1：歐洲央行此次向市場注入流動性，目的是確保貨幣市場的正常運轉，不會出現(xiàn)信貸凍結的情況。
ex2: With management insight from Ceibs and the injection of new personnel talent, the company started to move out of the red.
例2：依靠從中歐獲得的管理洞見，加上引入了新的人才，全時開始逐漸走出虧損狀態(tài)。
4.Cultural point of the day
shoot for the stars：means to aim high, set a big target, have big goals, dream big dreams.抱負遠大、一鳴驚人
ex: When it comes to pursuing professional goals, Miss Brown likes to shoot for the stars, which is why she became an intern at the White House.
例句：在事業(yè)方面，布朗小姐是有遠大抱負的人，這也是她為什么在白宮實習的原因。
小編注：美劇《老友記》中有這樣一句話“There are people, like Ross, who need to shoot for the stars.”這里shoot for the stars的意思就是一鳴驚人。這是一種形象的用法，stars必須是復數(shù)。同樣的用法還有shoot for the moon。
5.Translation of the day
When Warren Buffett spends $12bn on Heinz, a $125m stake by Prince Alwaleed bin Talal in Chinese online retailer 360 Buy looks trivial.
相比沃倫·巴菲特投資亨氏(Heinz)的120億美元，阿爾瓦利德·本·塔拉爾王子(Prince Alwaleed Bin Talal)投資中國網絡零售商京東商城(360 Buy)所花的1.25億美元看起來微不足道。
小編注：從中文翻譯上來看，主句和從句存在著比較的關系，而英語原文中并沒有用comparing或compared這樣的詞，而是簡單地用了when的句式，加上looks trivial就把比較關系給點出來了。句式靈活多變，值得學習，尤其是漢譯英的時候，可以考慮借鑒此句式。
參考翻譯：
When Warren Buffett spends $12bn on Heinz, a $125m stake by Prince Alwaleed bin Talal in Chinese online retailer 360 Buy looks trivial. But it is a sign that while the most famous value investor is plumping for quality, if not value exactly, his rival is still backing shoot-for-the-stars propositions. And they don’t get much starrier, or riskier, than China’s cut-throat retail world.
相比沃倫·巴菲特投資亨氏(Heinz)的120億美元，阿爾瓦利德·本·塔拉爾王子(Prince Alwaleed Bin Talal)投資中國網絡零售商京東商城(360 Buy)所花的1.25億美元看起來微不足道。但這一跡象表明，當最富盛名的價值投資者選擇質量(若非嚴格意義上的“價值”的話)之時，他的對手卻仍在尋覓“一鳴驚人”式的投資對象。再沒有比競爭激烈的中國零售市場更具“驚人”潛力，或者說更具風險的領域了。
Based on sheer size, ecommerce in the world’s second-largest economy has enormous potential. Only about two-fifths of China’s population is online, half the proportion of the US or South Korea. At 200m, there are already 25 per cent more online shoppers in China than the US, yet this still only constitutes a third of all Chinese netizens. Three quarters of web-savvy Americans are regular online spenders. China has far fewer retailers who can call themselves national too, so the web offers huge brand value potential to the outfit that can make it big online.
從規(guī)�？�，全球第二大經濟體的電子商務市場存在巨大潛力。中國僅有約五分之二的人口使用網絡，比例不到美國或韓國的一半。但在線購物人數(shù)已達2億，超出美國25%，這還只占中國網民人數(shù)的三分之一。美國熟悉網絡的人口中，有四分之三會經常上網消費。此外，在中國可自稱全國經營的零售商少得多，因此對于能夠在網上做大的商家，網絡為他們提供了巨大品牌價值潛力。
The trick is profiting from this market. Prince Alwaleed’s target, 360 Buy, is the second-largest online retailer, accounting for about a sixth of transaction value. Its sales have been rising at a compound 150 per cent. But so has the online market overall, according to Macquarie, suggesting little share gain in spite of extreme, and expensive, price war stunts that have hurt everyone. Gome, which competes in electronics, recently said its online unit was one factor in its first full-year loss last year. Macquarie expects market growth to slow to about 50 per cent by 2015. Most businesses would die for that, but there are as yet no signs of profits at 360 Buy as it builds a delivery network.
竅門是如何從這一市場獲利。阿爾瓦利德王子的投資目標京東商城，是中國第二大網絡零售商，規(guī)模占網絡交易總量的六分之一。近年其銷售額的復合增長率達150%。但據麥格理(Macquarie)數(shù)據顯示，在線市場的整體規(guī)模擴大速度也有這么快，似乎表明其市場份額幾乎沒有增長，盡管一場又一場極端且代價高昂的價格戰(zhàn)噱頭害慘了所有商家。電子產品市場的競爭者國美(Gome)日前表示，其網絡部門是造成去年首次全年虧損的因素之一。麥格理預計，到2015年，市場增長將放緩至50%左右。對大多數(shù)企業(yè)來說，這種增速是求之不得的，但忙于打造送貨網絡的京東商城還沒有任何盈利跡象。
Prince Alwaleed’s stake is part of a $400m injection for 360 Buy. Forget that last year the company said it was fully funded until 2015. Kingdom Holdings, the prince’s vehicle, says it invests in groups that seek to list in three years. That could be optimistic.
阿爾瓦利德王子的持股，是京東商城此輪4億美元注資的一部分。忘掉該公司去年所說的到2015年都資金充沛的話吧。阿爾瓦利德王子的投資工具——金達控股(Kingdom Holdings)表示，會投資于三年內尋求上市的集團。這可能樂觀了點兒。
商務英語考試中級閱讀題模擬練習 5
【提要】商務英語商務信息 : 20xx3月中級商務英語強化訓練題
有的同學一提到考試就頭疼,腦大,其實大家不用害怕,只要大家用心,多做題,就一定會有好的成績。以下是小編為大家搜索整理的20xx年中級商務英語強化訓練題，希望能給大家?guī)韼椭?更多精彩內容請及時關注我們考試網!
一. READING
PART ONE
Questions 1-7
. Read these sentences and the share prices below.
. Which stock market does each sentence(1-7) describe?
. For each sentence mark one letter (A ,B ,C or D) on your Answer Sheet.
Example:
the index went up more than one thousand.
Answer:A
1. the share prices were influenced by the improvement of the two countries
relations.
2. Over the week ,turnover rose by T $ 5. 83bn.
3. Many people went to buy capitalization stocks.
4. In the beginning many foreign shareholders buy blue chips at high prices.
5. Price was lower after shareholders sold stocks in industrials to make profit.
6. On Thursday price dropped and then rose again.
7. the falling of composite index rose by 1. 3 per cent on the week.
A. Bangkok rose 2 per cent on the day and 3.4 per cent over the week as buyers moved in to large market capitalization stocks. The SET index rose 27.55 to 1,383.57 in turnover of Bt 8.5 bn, down from Thursdays Bt 10bn.
B. Taipei was pulled lower by late profit-taking in industrials after Thursdays rebound ,and the weighted index fell 45.59 to 5,806.77, or 1.7 per cent, over the week. Turnover rose to T $41.51 bn from T $ 35. 78bn.
C. Manila opened strongly on foreign buying of blue chips but dipped at the close as profits were taken. The composite index fell 10.07 to 2 ,907. 00 , 1.3 per cent higher on the week
D. Hong Kong finished a mixed day slightly lower ,sapped by profit-taking on confirmation of US renewal of Chinas MFN trade status and concerns over the lower domestic property market. The Hang Seng index fell 11.58 to close at 9,470.13, 1.7 per cent lower on the week.
PART TWO
Questions 8-12
Read this letter to the editor of The Economist.
Choose the best sentence from the list A-I to fill each of the blanks.
For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
Do not mar4 any letter twice.
One answer has been given as an example.
Sir-
You state on February 13th that New Mexico has "few natural resources ",... ...example... In 1991 New Mexico ranked fourth in the United States in production of natural gas , seventh in oil and tenth in non-fuel minerals ...8...Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.
商務英語考試中級閱讀題模擬練習 6
《SELL,SELL,SELL》
Last year over 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a clients brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about 500 per month and newspapers might cost six times more than their present cover price.
There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we cant do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the oppositions distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising cant do is make consumers buy something they dont want. It can perhaps persuade you to try something once, but if you dont like what you get, you wont try it again.(12).........In other words, where there is no emotional engagement, such as a consumers feelings about a bag of peas, beliefs are much harder to shift.
A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C They dont, as the industry well knows, care enough to be brand loyal to such a product.
D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.
E The problem lies in isolating precisely what motivates people to behave in a particular way.
F This is partly because not all advertisements are designed to do the same thing.
G The production costs involved in these can reach higher figures than those for the average movie.
《Sell,Sell,Sell》，聽名字像是跟銷售有關，其實是關于廣告的。廣告的最終目的就是提升銷售。第一段是總體講述廣告業(yè)的情況以及廣告的作用。第二段介紹了廣告的幾種形式，不同的公司對廣告的要求是不一樣的。第三段講怎么樣才能打好廣告，一不小心就容易讓觀眾產生逆反心理。
答案解析
第八題，這一空的前后都是在講廣告的作用。前面說做廣告的人認為他們是在傳遞一種重要的信息，因為他們保護并且提升了客戶的品牌同時又給消費者提供了更多的選擇。后面說要是沒有廣告的話，很多電視節(jié)目就不會免費，而且報紙會比現(xiàn)在貴六倍。從前后的信息可以看出這里是在講廣告的重要性，廣告是必不可少的。D選項可以和這里的前后內容相吻合：不管你接不接受這個論斷，你都得承認沒了廣告世界將大不一樣。this argument是指前面廣告商的那段話，而very different就是引出后面的電視不免費、報紙漲價等等。
第九題，這一段是講廣告的不同模式。第一句話就說廣告有很多模式，但是沒有人能夠精確的確定什么才是好的廣告。緊接著后面說了不同的廣告有不同的目的和側重點。從while some…的句式可以看出這里是擴展說明的，那么F空應該接一個過渡的句子，表示不同的公司對廣告有不同的需求。選項F符合這一特點：這部分是因為不是所有的廣告都被設計成干相同的事情。也就是說不同的廣告會滿足不同的需求。This是指代前面的no one is precisely sure�？崭窈竺娴臄U展說明可以對應于do the same thing。
第十題，這一空前面是以汽油公司為例，說明這些公司的廣告并不怎么強調個人品牌，他們更加看重的是整個大環(huán)境的友好。后面也是具體解釋這一現(xiàn)象的原因。所以相應的第十空也是填入一個過渡句，前面的rather than to persuade consumers to buy an individual brand of petrol是一個暗示，這一空應該填入C：他們并沒有像這個行業(yè)所熟知的那樣看重對這種產品的品牌忠誠度。Brand loyal也就是buy an individual brand of petrol
第十一題，最后一段講什么樣的廣告才能算是成功的。第一句就說評判很困難。11題空格后面是舉例說明。what persuaded them to buy a car是一個關鍵的句子。因為沒有辦法判斷到底是什么最終說服消費者購買，所以很難評判一個廣告是否成功。11題選E，motivate是關鍵詞，可以對應最后一段反復出現(xiàn)的persuade。
E選項的句子值得分析理解：The problem lies in isolating precisely what motivates people to behave in a particular way.
Isolating在這里不是形容詞，孤立的，而是動詞的分詞形式，isolate此處的用法是：if you isolate an idea, problem etc, you consider it separately from other things that are connected with it。(isolate something from something)將…剔出(以便看清和單獨處理)。
所以這個句子的含義就是問題在于準確的將人們某種行為的動機給剔除出來。
第十二題，這一空的前后都是在說客戶對產品喜好的重要性。前面說if you dont like what you get, you wont try it again，后面說where there is no emotional engagement, beliefs are much harder to shift.。沒有感情依賴的話，觀念很難被轉變。從前后內容來看，A選項最適合填入：另外，讓人轉變對他們不感興趣的事情的看法幾乎是一件不可能的事情。Change the way對應于shift，indifferent to對應there is no emotional engagement.
商務英語考試中級閱讀題模擬練習 7
第七課時
PART THREE
Questions 13-18
l Read the article below about business meetings and the questions on the opposite page.
l For each question 13-18, mark one letter (A,B,C or D) on your Answer Sheet for the answer you choose.
GETTING THE MOST OUT OF MEETING
One aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third and a half of their working lives in meetings. Although most managers would agree that it is hard to think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the best-organised executives.
Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personal or career matters between members of staff and their line and personnel managers. Another is during the early stages of a project when the team managing it need to learn to understand and trust one another.
Once it has been decided that a meeting is necessary, decisions need to be taken about who will attend and about the location and length of the meeting. People should only be invited to attend if they are directly involved in the matters under discussion and the agenda should be distributed well in advance. An agenda is vital because it acts as a road map to keep discussion focused and within the time limited allocated. This is also the responsibility of the person chairing the meeting, who should encourage those who say little to speak and stop those who have a great deal to say from talking too much.
At the end of a well organised meeting, people will feel that the meeting has been a success and be pleased they were invited. They will know not only what decisions were made but also the reasons for these decisions. Unfortunately, at the end of a badly organised meeting those present will leave feeling that they have wasted their time and that nothing worthwhile has been achieved.
Much together has been given over the years to ways of keeping meeting short. One man who has no intention of spending half his working life in meeting is Roland Winterson, chief executive of a large manufacturing company. He believes that meetings should be short, sharp and infrequent. “I try to hold no more than two or three meetings a week, attended by a maximum of three people for no longer than half an hour,” he says. “They are clearly aimed at achieving a specific objective, such as making a decision or planning a strategy, and are based on careful preparation. I draw up the agenda for every meeting and circulate it in advance; those attending are expected to study it carefully and should be prepared to both ask and answer questions. Managers are best employed carrying out tasks directly connected with their jobs not attending endless meetings. In business, time is money and spending it in needless meetings that don’t achieve anything can be very costly. Executives should follow the example of lawyers and put a cost on each hour of their time and then decide whether attending a long meeting really is the best way to spend their time.”
13. What do most managers think about meetings?
A. Meetings take up most of their working life.
B. Meetings allow them to monitor decision-making.
C. Meetings prevent them from establishing a routine.
D. Meetings are the only way they know of achieving certain objectives.
14. According to the writer, an example of a valuable meeting is one which
A. allows colleagues to achieve a better working relationship.
B. requires managers to discuss staffing needs with personnel.
C. selects a suitable group of people to work together as a team.
D. encourages staff to present ideas on improvements in management.
15. According to the writer the agenda is important because it
A. is seen by everybody before the meeting.
B. helps to give direction to the discussions.
C. contains items of interest to all those present.
D. shows who should speak at each stage of the meeting.
16. The writer says that people leaving a well organised meeting will understand
A. the reason for their invitation to attend.
B. how the decisions taken were relevant to them.
C. the importance of proposals under discussion.
D. why certain courses of action were agreed upon.
17. What does Roland Winterson say about the meetings that he organises?
A. He aims to hold them on a regular basis.
B. He ensures they have a definite purpose.
C. He requires his managers to draw up the agenda.
D. He uses them to make decisions about strategy.
18. What is Roland Winteson’s opinion about meetings?
A. They ban be a bad use of a manager’s time.
B. Their importance is often underestimated.
C. They frequently result in wrong decisions.
D. Their effectiveness could be improved with better planning.
答案：13.D;14.A;15.B;16.D;17.B;18.A
PART THREE
Questions 13-18
l Read the article below about how to avoid working long hours and the questions on the opposite page
l For each question 13-18, mark one letter (A,B,C or D) on your Answer Sheet, for the answer you choose.
Morning, noon and night The long-hours culture at work
Working an eight-hour day is a luxury for most professional people. Nowadays, the only way to guarantee an eight-hour working day is to have the kind of job where you clock on and off. Those professionals who have managed to limit their hours to what was, 20 years ago, the average do not wish to identify themselves. “I can quite easily achieve my work within a normal day, but I don’t like to draw attention to it,” says one sales manager. “People looked at me when I left at 5 o’clock. Now, I put paperwork in my bag. People assume I’m doing extra hours at home.”
But more typical is Mark, who works as an account manager. He says, “My contract says I work from 9 until 5 with extra hours as necessary. It sounds as if the extra hours are exceptional. In fact ,my job would be enough not only for me, but also for someone else part-time. The idea of an eight-hour day makes me laugh!” He says he has thought about going freelance but realises that this doesn’t guarantee better working hours.
Professors Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working Life survey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect on their health, relationships and productivity. Professor Cooper is critical of the long-hours culture. He says that while bosses believe long hours lead to greater efficiency, there is no evidence to support this. “In fact, the evidence shows that long hours make you ill.”
There are, he says, steps that can be taken. One is to accept that the in-tray will never be empty. “There are always things to do. You just have to make the rule that on certain days you go home early.” Prioritising work and doing essential tasks first helps, he says. He also thinks it’s time to criticize bad employers and unreasonable terms of employment. “By all means, show commitment where necessary but when expectations are too high, people have to begin saying openly that they have a life outside of work.”
Personal development coach Mo Shapiro agrees that communication is important. Staff need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. She recongnises, however, that in many organizations the response might well be, “If you want more interests outside work, then find another job.”
She believes that senior staff have a duty to set an example. “I recently worked for a firm of solicitors where the partners started at 7.30am. What kind of message is that to send to the staff?” She believes there is no shame in working sensible hours – in fact quite the reserve. “Some people might be in at 7.30am but will be doing very little. You can work really hard from 9 to 5 and achieve the same. If you find it difficult to achieve an eight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computers switched on, even after you have left the building.”
13. What does the writer say in the first paragraph about people who work an eight-hour day?
A. They are reluctant to admit to this.
B. They are disliked by their colleagues.
C. They are limited to certain professions.
D. They often catch up on work in the evenings.
14. What does Mark say about his work?
A. His main concern is job security.
B. Too much of his time at work is wasted.
C. The terms of his contract are misleading.
D. He objects to being given other people’s work.
15. What does Cary Cooper say about recent trends in the workplace?
A. He believes that a long working day is counter-productive.
B. He has doubts about the results of the Quality of Working Life survey.
C. He says that employers should accept the link between working hours and safety.
D. He argues that further research is needed into the relationship between work and health.
16. How does Cary Cooper think people should deal with the requirements of the workplace?
A. Obtain help in negotiating terms of employment.
B. Let people know when demands are unreasonable.
C. Delegate the less important work to other staff.
D. Accept that the modern workplace is a competitive place.
17. What does Mo Shapiro see as a problem for employees today?
A. They lack the communication skills that modern business requires.
B. Many employers would not regard requests for shorter hours favourably.
C. Most employers do not want to be responsible for the professional development of staff.
D. They have difficulties adapting to the rapid changes occurring in working practices.
18. What does Mo Shapiro think about present working hours?
A. In many companies senior staff need to work a long day.
B. The best staff are efficient enough to finish their work within eight hours.
C. There are too many staff deceiving employers about their hours of work.
D. Top executives should use their influence to change the long-hours culture.
答案：13.A;14.C;15.A;16.B;17.B;18.D
PART THREE
Questions 13-18
l Read the article below about managing a small business and the questions on the opposite page.
l For each question 13-18, mark one letter (A,B,C or D) on your Answer Sheet, for the answer you choose.
The Difficulties Of Managing A Small Business
Ronald Meers asks who chief executives of entrepreneurial or
small businesses can turn to for advice.
“The organisational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic, ” Andrew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by such leaders must be the subject of a specialised body of wisdom, or possibly both. Unfortunately, neither is true. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood, like the rest of us.
Furthermore, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to businesses have historically been more interested in the needs of big business. In part, in the UK at least, it is also because small businesses have always preferred to adapt to changing circumstances.
The organisational problems of entrepreneurial or small businesses are thus forced upon the individuals who lead them. Even more so than for bigger businesses, the old saying is true – that people, particularly those who make the important decisions, are a business’s most important asset. The research that does exist shows that neither money nor the ability to access more of it is the major factor determining growth. The main reason an entrepreneurial business stops growing is the lack of management and leadership resource available to the business when it matters. Give an entrepreneur an experienced, skilled team and he or she will find the funds every time. Getting the team, though, is the difficult bit.
Part of the problem for entrepreneurs is the speed of change that affects their businesses. They have to cope with continuous change yet have always been suspicious about the latest “management solution”. They regard the many offerings from business schools as out of date even before they leave the planning board and have little faith in the recommendations of consultants when they arrive in the hands of young., inexperienced graduates. But such impatience with “management solutions” does not mean that problems can be left to solve themselves. However, the leaders of growing businesses are still left with the problem of who to turn to for advice.
The answer is horribly simple: leaders of small businesses can ask each other. The collective knowledge of a group of leaders can prove enormously helpful in solving the specific problems of individuals. One leader’s problems have certainly been solved already by someone else. There is an organisation called KITE which enables those responsible for small businesses to meet. Its members, all of whom are chief executives, go through a demanding selection process, and then join a small group of other chief executives. They come from a range of business sectors and each offers a different corporate history. Each group is led by a “moderator”, an independently selected businessman or woman who has been specially trained to head the group. Each member takes it in turn to host a meeting at his or her business premises and, most important of all, group discussions are kept strictly confidential. This encourages a free sharing of problems and increase the possibility of solutions being discovered.
13. What does the writer say about entrepreneurs in the first paragraph?
A. It is wrong to assume that they are different from other managers.
B. The problems they have to cope with are specific to small businesses.
C. They find it difficult to attract staff with sufficient expertise.
D. They could learn from the organisational skills of managers in large companies.
14. According to the second paragraph, what has led to a lack of support for entrepreneurs?
A. Entrepreneurs have always preferred to act independently.
B. The requirements of big businesses have always taken priority.
C. It is difficult to find solutions to the problems faced by entrepreneurs.
D. Entrepreneurs are reluctant to provide information about their businesses.
15. What does the writer say about the expansion of small businesses?
A. Many small businesses do not produce enough profits to finance growth.
B. Many employees in small businesses have problems working as part of a team.
C. Being able to recruit the right people is the most important factor affecting growth.
D. Leaders of small businesses lack the experience to make their companies a success.
16. What does the writer say is an additional problem for entrepreneurs in the fourth paragraph?
A. They rely on management systems that are out of date.
B. They will not adopt measures that provide long-term solutions.
C. They have little confidence in the business advice that is available.
D. They do not take market changes into account when drawing up business plans.
17. What does the writer say the members of the KITE organisation provide?
A. Advice no how to select suitable staff.
B. A means of contacting potential clients.
C. A simple checklist for analyzing problems.
D. Direct experience of a number of industries.
18. The writer says that KITE groups are likely to succeed because
A. members are able to elect their leader.
B. the leaders have received extensive training.
C. members are encouraged to adopt a critical approach.
D. information is not passed on to non-members
答案：13.A;14.B;15.C;16.C;17.D;18.D
商務英語考試中級閱讀題模擬練習 8
【提要】商務英語真題商務信息 : 商務英語BEC閱讀考試真題練習
When it (0) to selecting candidates through interview, moreoften than not the decision is made within the first five minutesof a meeting.Yet employers like to (21) themselves that they arebeing exceptionally thorough in their selection processes. Intoday’s competitive market place, the (22) of staff in manyorganizations is fundamental to the company’s success and, asa result , recruiters use all means at their disposal to (23) the best in the field.
One method in particular that has (24) in popularity is testing , either psychometric testing,which attempts to define psychological characteristics , or ability￡aptitude testing (25) anorganization with an extra way of establishing a candidate’s suitability for a role. It (26) companiesto add value by identifying key elements of a position and then testing candidates to ascertain theirability against those identified elements.
The employment of psychometric or ability testing as one (27) of the recruitment processmay have some merit, but in reality there is no real (28), scientific or otherwise, of the potentialfuture performance of any individual. The answer to this problem is experience in interviewtechniques and strong definition of the elements of each position to be (29) as the wholerecruitment process is based on few real certainties, the instinctive decisions that many employersmake, based on a CT and the first five minutes of a meeting, are probably no less valid than anyother tool employed in the (30) of recruitment.
21.A suggest B convince C advise D believe
22.A worth B credit C quality D distinction
23.A secure B relies C attain D achieve
24.A lifted B enlarged C expanded D risen
25.A provides B offers C contributes D gives
26.A lets B enables C agrees D admits
27. A portion B member C share D component
28. A extent B size C amount D measure
29.A occupied B met C filled D appointed
30 A business B topic C point D affair
商務英語考試中級閱讀題模擬練習 9
PART ONE
Questions 1-7
Read these sentences and the following business index.
Which advisor each sentence (1-7) describe?
For each sentence mark one letter (A, B,C,D or E) on your Answer Sheet.
Example
The company invests a large sum of money in high technology.
Answer: E
1. It is engaged in the expansion of a telecommunications line.
2. No other steel industries have such a high rating.
3. The company is the chief holder of a British company’s shares.
4. As much as forty million U. S. dollars are invested in Taiwan.
5. It has business transactions with an American company.
6. The company gets a very high interest rate from its stocks.
7. Agreements were signed between two companies about technological cooperation.
A. Telecom Asia Corporation Limited (Thailand )
It serves as international advisor in connection with the debt and equity financing for a US $3 billion telephone line expansion project in Bangkok. (Current)
B. Singapore Telecom international Pte. Ltd. (Singapore)
It acquires its 50/00 interest in Cambridge Holding Ltd.,the controlling shareholder of Cambridge Cable Ltd. of the U. K. (6/1992)
C. Pohang Iron 6 Steel Co.,Ltd. (Korea) .
In connection with its ratings with Standard & Poor’s and Moody’s investor Services. The company obtained the highest rating of any steel company in the world. (II/1991)
D. Goldstar Co.,Ltd. (Korea)
In its investment in,and technology agreements with,Zenith Electronics of the U. S. -the first transaction of this type in Korea. (2/1991 )
E. Concord Venture Capital Co., Ltd.(Taiwan)’
-Structured,marketed to investors and made a principal investment in the Fund with total equity of NT $ 940 million(US $ 40 million) to invest in Taiwanese high-technology venture capital opportunities. (I/1991)
商務英語考試中級閱讀題模擬練習 10
Questions 1-7
Look at the statements below and the article about the development of future business leaders on the opposite page.
Which section of the article (A, B, C or D) does each statement (1-7) refer to?
For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
1、 Managers need to take action to convince high-flyers of their value to the firm.
2、 Organisations need to look beyond the high-flyers they are currently developing.
3 、There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.
4 、Managers need expert assistance from within their own firms in developing high-flyers.
5 、Firms currently identify high-flyers without the support of a guidance strategy.
6、 Managers are frequently too busy to deal with the development of high-flyers.
7 、Firms who work hard on their reputation as an employer willinterest high-flyers.
The Stars of the Future
A Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an organisation. As a result, organisations are left to formulate their own systems. A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrows Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations high-flyers.
B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with todays flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending his best people away on development courses, only to see them poached by another department or, worse still, another firm. This fear of losing high-flyers runs deep in the organisations that make up the research group.
C TLRG argues that the task of management is not necessarily about employee retention, but about creating attracti
【商務英語考試中級閱讀題模擬練習】相關文章：
商務英語中級考試模擬閱讀練習題11-30
2022年商務英語中級模擬閱讀題附答案11-25
2022商務英語考試中級鞏固題及答案12-22
商務英語考試閱讀理解模擬試題及答案06-16
商務英語中級考試套題模擬訓練11-11
托福考試閱讀真題模擬練習04-13
2023年商務英語中級閱讀題型模擬試題04-19
2022年12月商務英語中級閱讀練習題12-29
歷年學位英語考試真題練習及答案03-01
商務英語考試真題訓練12-27