英語(yǔ)美文：飄香的老咖啡
In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about $20. Today, over one hundred years later, Luigi Lavazza S.P.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynanuc approach to business and careful attention to its customers needs.
1895年，一位名叫路吉 拉法札的男子花20美元買(mǎi)下意大利北部一家小雜貨店0 100年后的今天，路吉 拉法札連鎖事業(yè)無(wú)疑已是意大利濃縮咖啡市場(chǎng)的領(lǐng)導(dǎo)品牌，占有約45%的市場(chǎng)。公司將其成就歸功于機(jī)動(dòng)靈活的營(yíng)銷(xiāo)策略及其對(duì)顧客需求的關(guān)照。
In Lavazzas store, coffee was sold raw and then roasted according to each customers personal preference. Luigi Lavazza was considerably skilled at carefully selecting the amount of each ingredient required for one particular blend as well as expertly determining the degree of roasting.Over the next sixty years, the company experienced rapid commercial growth with its foray into the wholesale market and its decision to narrow down its range of products. By the mid forties, the company, now Luigi Lavazza S.P.A, began specializing in the production of coffee.
拉法札店里銷(xiāo)售的是生咖啡，它根據(jù)顧客的個(gè)人喜好而作相應(yīng)的烘培。 拉法札在此方面的技巧十分嫻熟，對(duì)任意一種特殊配制，其原料的`質(zhì)與量均是經(jīng)過(guò)精挑細(xì)選，烘培的程度亦是經(jīng)過(guò)審慎的專(zhuān)業(yè)判斷。隨后的60年中，該公司以突襲批發(fā)市場(chǎng)決定縮減產(chǎn)品經(jīng)營(yíng)范圍的辦法，取得了商業(yè)的迅速發(fā)展。在40年代中期，現(xiàn)名拉法札連鎖事業(yè)的公司開(kāi)始專(zhuān)門(mén)生產(chǎn)咖啡。
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