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BEC閱讀理解真題訓(xùn)練

時(shí)間:2023-09-11 20:25:12 藹媚 試題 我要投稿
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BEC閱讀理解真題訓(xùn)練

  從小學(xué)、初中、高中到大學(xué)乃至工作,我們經(jīng)常跟練習(xí)題打交道,只有多做題,學(xué)習(xí)成績(jī)才能提上來。學(xué)習(xí)就是一個(gè)反復(fù)反復(fù)再反復(fù)的過程,多做題。你知道什么樣的習(xí)題才算得上好習(xí)題嗎?下面是小編整理的BEC閱讀理解真題訓(xùn)練,僅供參考,歡迎大家閱讀。

BEC閱讀理解真題訓(xùn)練

  BEC閱讀理解真題訓(xùn)練 1

  Human Resources Policy

  CBA Bank was the largest financial institution to sign the employers People Come First code of practice in the early 1990s. In doing so, it committed itself to the highest (0) in human resources practices such as the communication of company(19)....... to employees, the setting of individual training and personal (20).......plans, and the holding of regular performance (21)....... for all staff.

  Like other organisations, CBA is replacing the traditional hierarchy with a flatter organisational structure which gives employees more broadly defined (22) .......within the company. The change is offering employees greater opportunities for work in cross-disciplinary project teams. As a result, interpersonal (23) ....... are extremely important.

  The policy seems to be working. There is a great deal of goodwill among employees, who (24).......the fact that customer satisfaction is the organisations chief aim. CBA claims to pursue this aim for its own (25)....... , rather than as a means of earning profits for shareholders.

  An ability to relate to all kinds of people is the most important attribute CBA looks for in (26).......recruits. Graduates are (27)....... for a two-year period and exposed to all (28)....... of retail financial services. By the end of this training period, they will have taken their Institute of Banking examination and, if they have (29)....... their performance targets, they will have (30)....... a job at the bank.

  On the whole, we are not looking for people straight out of college, says human resources manager Maiy Kemp. We would prefer that they had (31).......some experience of life and had taken a year out between school and college to travel or do some kind of work.

  The company has recently introduced a new policy on pay, and it is now (32).......to performance through bonus schemes, with the objective being to (33) ....... employees for their achievements and effort.

  19、 A designs B purposes C ends D objectives

  20、 A continuation B extension C development D advancement

  21、A reviews B trials C revisions D judgements

  22 、A capacities B parts C roles D elements

  23 、A abilities B talents C assets D skills

  24 、A recommend B honour C respect D obey

  25、A sake B reason C behalf D cause

  26、 A expected B intended C potential D eventual

  27、 A taken on B written in C put on D drawn in

  28、 A fields B areas C regions D parts

  29、 A arrived B done C passed D met

  30 、A secured B reached C confirmed D fixed

  31 、A gained B won C earned D realised

  32 、A attached B linked C combined D joined

  33、A return B reward C recompense D refund

  《Human Resource Policy》,人力資源政策。主要是講的CBA銀行的人力資源政策。先簡(jiǎn)單介紹了這個(gè)銀行的管理結(jié)構(gòu),是扁平化的組織結(jié)構(gòu)(flatter organizational structure),而不是等級(jí)制公司(hierarchy)?傮w原則是不招應(yīng)屆的剛出校門的畢業(yè)生,而要有一定的生活經(jīng)驗(yàn)或者是工作經(jīng)驗(yàn)。

  第19、20、21題,這幾空都是舉例說明前面提到的human resources practices。19空是說的將公司的發(fā)展目標(biāo)傳達(dá)給員工。公司目標(biāo),用objective。purpose是指具體做某件事情的意圖。這里有必要區(qū)分一下objective和purpose,看英文解釋。

  purpose: the reason you do something, and the thing you want to achieve when you do it

  objective: something that you are working hard to achieve, especially in business or politics

  第20題,個(gè)人培訓(xùn)和發(fā)展計(jì)劃的制定。個(gè)人發(fā)展計(jì)劃,personal development plans,選C。

  第21題,定期的表現(xiàn)回顧。用review。hold在這個(gè)句子里是舉行的意思。the holding of regular performance review,定期舉行員工的表現(xiàn)回顧。

  第22題,說扁平化的組織結(jié)構(gòu)可以給員工更加定義廣泛的角色。broadly defined roles,選C。

  第23題,人際交往技巧是很重要的。interpersonal skills,是地道的說法。參見一個(gè)例句:you will need good interpersonal skills.

  第24題,這一句的意思很好理解,是說員工們?cè)絹碓娇粗鼗蛘哒f是承認(rèn)一個(gè)事實(shí):顧客的滿意是組織的主要目標(biāo)。recommend是推薦、建議,后面不接 the fact(事實(shí)),honour是尊重,obey是遵守,這里應(yīng)該選擇respect。respect這里是重視或者接受的意思,看英英詞典上的解釋:to accept that something which is established or formally agreed is right or important and not to attempt to change it or harm it。所以這一空應(yīng)該選擇respect the fact,表示接受這個(gè)事實(shí)。

  第25題,CBA銀行追求這個(gè)目的是為著自己的利益,而不是為股東掙利潤(rùn)的工具。for the sake of something 或 for somethings sake:for the purpose of; in the interest of; in order to achieve or preserve 為了…目的;為了…的利益;為了……固定用法,選A。

  第26題,尋找潛在的新成員。地道的詞是potential,比如potential recruits, potential staff, potential candidates.

  第27題,考察的是短語take on的一個(gè)用法,雇傭:If you take someone on, you employ them to do a job.;write in:to write a letter to a newspaper, television company or other organization, to state an opinion or ask something以群眾來信的形式表達(dá)的意見。

  第28題,把畢業(yè)生分配在各個(gè)連鎖金融服務(wù)領(lǐng)域。用area。field做領(lǐng)域、范圍講的時(shí)候是指的研究、活動(dòng),region是指的具體的地區(qū),parts是部分,應(yīng)該用area。

  第29題,完成目標(biāo),met the targets。

  第30題,完成了目標(biāo)就可以得到工作。secure:to get possession of; acquire:

  第31題,招的人已經(jīng)具有了一定的生活經(jīng)驗(yàn)。gain:to obtain something that is useful, that gives you an advantage, or that is in some way positive, especially over a period of time

  eg: After youve gained some experience teaching abroad you can come home and get a job.

  第32題,薪酬現(xiàn)在和業(yè)績(jī)掛鉤。link to,聯(lián)系。

  第33題,reward sb.獎(jiǎng)勵(lì)某人。reward employees for their achievements and effort,因?yàn)楣诙?jiǎng)勵(lì)員工。

  BEC閱讀理解真題訓(xùn)練 2

  THE ART OF PERSUASION

  Let me send you our brochure is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, Who will the brochure be sent to? What do we want to achieve with it? The truth is that a brochure has usually been produced for no other reason than that the competition has one.

  However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the companys product range to new customers by mail is a different task from selling a new seasons collection to existing customers.

  The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they dont get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.

  Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, Theyve been around for 20 years - Ill buy from them. Its not how long youve been in business that counts, its what youve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.

  It is helpful with content to get inside the customers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front.

  At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.

  13、 What point does the writer make about brochures in the first paragraph?

  A 、Customer expectations of them are too high.

  B、 They ought to be more straightforward in design.

  C 、Insufficient thought tends to go into producing them.

  D、 Companies should ensure they use them more widely.

  14、 The writers advice to companies in the second paragraph is to

  A 、produce a brochure to advertise new product lines.

  B、 use a brochure to extend the customer base.

  C 、accept that a brochure cannot fulfil every objective.

  D、 aim to get a bigger budget allocation for producing brochures.

  15 、In the third paragraph, which of the following does the writer say would improve the majority of brochures?

  A 、better language and expression

  B、 better overall appearance

  C 、more up-to-date content

  D、 more product information

  16、 In the introduction to a brochure, the writer advises companies to focus on

  A、 their understanding of the business environment.

  B、 the range of products they offer.

  C、 their unique market position.

  D、 the reputation they have built up.

  17、 When discussing brochure content in the fifth paragraph, the writer reminds companies to

  A、 consider old customers as well as new ones.

  B 、provide support for the claims they make.

  C 、avoid using their own photographs.

  D、 include details of quality certification.

  18 、What does run of the mill in line 67 mean?

  A 、eye-catching

  B、 complicated

  C、 stylish

  D、 ordinary

  答案解析:

  《The art of persuasion》,勸說的藝術(shù)。這里的勸說(persuasion)帶點(diǎn)廣告的意思,是指怎么樣設(shè)計(jì)廣告手冊(cè)(brochure)才能吸引顧客,也就是勸顧客掏錢購(gòu)買產(chǎn)品。

  第一段引出話題,說廣告手冊(cè)常常設(shè)計(jì)得不合理,會(huì)把客戶弄糊涂,從而結(jié)束客戶的咨詢。很多企業(yè)并沒有思考一些關(guān)鍵性的問題,比如想通過廣告手冊(cè)達(dá)到什么目的。通常企業(yè)設(shè)計(jì)廣告手冊(cè)的原因是競(jìng)爭(zhēng)對(duì)手擁有它。

  13題問第一段中作者對(duì)廣告手冊(cè)所做的觀點(diǎn)是什么。答案是后面幾句:businesses fail to ask themselves critical questions like….企業(yè)沒有問自己一些關(guān)鍵性的問題。從這段話可以看出,作者認(rèn)為企業(yè)在設(shè)計(jì)廣告手冊(cè)時(shí)的考慮是不周全的,沒有進(jìn)行深入思考。所以答案是C:設(shè)計(jì)他們時(shí)考慮得并不充分。A不對(duì),沒有提到客戶的期望,只是說廣告手冊(cè)可能會(huì)把客戶弄糊涂。B也不對(duì),第一段并沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。

  第二段是講廣告手冊(cè)設(shè)計(jì)時(shí)的一些考量。開頭先說客戶需要的廣告手冊(cè)是一個(gè)混合體,很難找到。而往往客戶手冊(cè)的預(yù)算是有限的,所以設(shè)計(jì)時(shí)不可能滿足所有的市場(chǎng)需要,應(yīng)該優(yōu)先考慮最關(guān)鍵的部分。

  14題問作者在第二段中對(duì)公司的建議是什么。原文說的很明白:There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場(chǎng)需要,所以優(yōu)先考慮最關(guān)鍵的部分,其他的需要用另外的方式來滿足。理解了內(nèi)容不難選出答案是C:接受一個(gè)廣告手冊(cè)不可能滿足所有目標(biāo)的事實(shí)。

  第三段緊接著第二段所說的首要任務(wù)(first task),提出了次要任務(wù)(second task):把廣告手冊(cè)的內(nèi)容找準(zhǔn)。在95%的情況下,公司會(huì)雇人好好設(shè)計(jì)廣告手冊(cè),但是卻不會(huì)找有相關(guān)技能的廣告文字撰稿人制作內(nèi)容,或者至少給收拾下。還有一個(gè)更大的失敗之處在于制作出的廣告手冊(cè)不是以客戶為中心的。廣告手冊(cè)應(yīng)該涉及到客戶感興趣的領(lǐng)域,集中在從你那購(gòu)買所能獲得的好處上。

  15題問作者在第三段說怎么樣才可以改善大部分的廣告手冊(cè)。根據(jù)前面的內(nèi)容概括,很顯然答案在A和D之間。選A是根據(jù)題干中的the majority of brochures來的,原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they dont get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設(shè)計(jì)而不注重表述內(nèi)容,這里的95 per cent of cases可以對(duì)應(yīng)the majority of brochures。get a copywriter or someone with the right expertise to produce the text,找一個(gè)有相關(guān)技能的廣告文字撰稿人來制作文字,也就是A所說的更好的語言和表達(dá)。

  第四段說明了廣告手冊(cè)剛剛誕生時(shí)的一些情況?蛻舾粗氐牟皇瞧髽I(yè)所存在的時(shí)間,而是企業(yè)的名聲和所干的實(shí)事。所以在廣告手冊(cè)的起步階段,最重要的是企業(yè)要擁有一個(gè)良好的業(yè)績(jī)記錄。一旦這些建立起來了,廣告手冊(cè)就可以致力于讓客戶相信你的產(chǎn)品是市場(chǎng)上最好的。

  16題問在廣告手冊(cè)的引進(jìn)階段,作者對(duì)公司們的建議是什么。原文很明確:The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個(gè)良好的業(yè)績(jī)記錄。也就是D選項(xiàng)所說的公司要注重他們所建立起來的名聲。其他幾個(gè)選項(xiàng)都沒有提到。第五段說的是廣告手冊(cè)內(nèi)容的一些注意事項(xiàng)。內(nèi)容中要包含與你做生意時(shí)可能獲得的一些好處。公司要對(duì)手冊(cè)上的聲明做詳細(xì)說明。還可能引用現(xiàn)存客戶的一些建議。這些可以使得廣告手冊(cè)顯得很個(gè)人化,而不是堆砌供應(yīng)商的照片然后把自己的名字印在最前面。

  17題問第五段對(duì)廣告手冊(cè)內(nèi)容的討論中,作者的建議是什么。答案是原文的這么一句:it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的,為了可以說服,他們需要被詳細(xì)說明。也就是B選項(xiàng)所說的為所做的聲明提供支持。A和D沒有提到,C不對(duì),不是說避免使用他們的照片,而是說不能僅僅只呈上他們的照片,還要有別的東西,比如客戶的建議。

  最后一段是說的設(shè)計(jì)階段的注意事項(xiàng),需要具備哪些特征才能讓你的廣告手冊(cè)脫穎而出。18題要聯(lián)系上下文進(jìn)行理解,原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產(chǎn)特征能讓你的廣告手冊(cè)區(qū)別于其他的,后文有一個(gè)make you stand out,理解這里的含義,就是要和普通的一般的廣告手冊(cè)相區(qū)分。所以選擇ordinary。

  幾個(gè)疑似生詞:

  transpire:When it transpires that something is the case, people discover that it is the case. 為人所知

  spell something out:to explain something clearly and in detail

  e.g:The report spelled out in detail what the implications were for teacher training.

  track record:all the past achievements, successes or failures of a person or an organization 業(yè)績(jī)記錄

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