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歷年高級(jí)商務(wù)英語(yǔ)閱讀真題及答案解析
商務(wù)英語(yǔ)筆試包括閱讀、寫作和聽力三個(gè)部分，約170分鐘。下面是小編整理的商務(wù)英語(yǔ)真題，歡迎閱讀!
Sweet smell of excess-for just ￡ 47.874 a bottle
The marketing says it is the “ ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0) launched for Christmas-retailing at just ￡47.874 . The makers are proudly promoting it (31) ,the “ world’s most expensive perfume” and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.
Although carefully priced at just under the ￡50.000 mark, this perfume is clearly (33) something for anyone who considers ￡30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.
The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.
Mr Hussain is unconcerned at having no previous experience of perfumery . “ It’s so (39) more than a perfume ---- it’s a piece of jewellery, too. ” explained Mr Hussain. He attempted to describe the ￡47.874 sensation . “ it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and roses.
答案解析
這是高級(jí)閱讀部分的一個(gè)新題型。不僅中級(jí)里面沒有，一般的英語(yǔ)考試也沒有。填詞版的完形填空。乍一看會(huì)覺得很難，有點(diǎn)像是主觀題。其實(shí)題型什么的都是次要的，都是借著題型這個(gè)外殼考察語(yǔ)言功底。只要基本功夠扎實(shí)，完全可以通過(guò)摸準(zhǔn)不同題型的特點(diǎn)來(lái)做出正確的答案。
具體說(shuō)BEC H里的填詞版完型，里面填入的詞主要是連詞、介詞和代詞，一般不會(huì)讓你填入那種需要發(fā)揮超級(jí)想象力才能想得出的形容詞和動(dòng)詞。做題的思路有兩種，一種是固定用法、常見表達(dá)，一種是從語(yǔ)法角度分析句子結(jié)構(gòu)，來(lái)判斷句子缺失的成分。
這篇文章講的是一種昂貴的新型香水，走的是高端路線。
31題，這題答案很明顯。圣誕發(fā)布的香水，制作者打算將它開發(fā)成“世界上最昂貴的香水”(most expensive perfume)，promote….as，將什么給開發(fā)成什么。
32題，要從意思和句子結(jié)構(gòu)上進(jìn)行分析。前面說(shuō)發(fā)售限量版的173瓶香水，后面一個(gè)破折號(hào)做進(jìn)一步的說(shuō)明。從意思上看，詞組made clear很關(guān)鍵，表原因的;而從句子成分上看，這里就是關(guān)系代詞引導(dǎo)的從句在句子中充當(dāng)補(bǔ)充成分。而能夠表示原因的關(guān)系代詞，是why。
33，34，35,這三道題也很明顯。33題從意思上做，這個(gè)香水肯定是不適合認(rèn)為30英鎊的香水很貴的人，所以是填not，表否定;34題，those who的搭配，應(yīng)該夠的上條件反射的級(jí)別，those who are potential customer，那些是潛在客戶的人;35題，free of charge，免費(fèi)，固定搭配。
36題，這題考察的也是一個(gè)固定搭配，make a name for oneself，使…出名。這個(gè)香水的創(chuàng)意來(lái)自一個(gè)服裝設(shè)計(jì)師，而此人最早出名是因?yàn)檫~天王讓他制作了一件空調(diào)夾克(air-conditioned jacket)。
37題，截止目前邁天王是唯一的下了訂單的人。So far，截止目前。
38題，下了訂單。have done，表示完成的意思。
39題，理解句子的意思+固定用法的使用。這個(gè)句子的意思很明顯：它不僅僅是一瓶香水，它還是一件珠寶。所以空格前后搭配的意思應(yīng)該是不僅僅。用so much more than。例如：so much more than just a home。
40題，最后幾句話都是夸贊這個(gè)香水的。多么的精致獨(dú)特。而當(dāng)你打開香水的時(shí)候，你整個(gè)人都被take away了，就像是被成千上萬(wàn)的野花和玫瑰簇?fù)碇�。說(shuō)香水，卻扯到wild flowers和rose上面去了，所以是比喻，用like。
The Negotiating Table
You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.
The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.
It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.
Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.
Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.
De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.
15 Dr Cohen treats negotiation as a game in order to
A put people at ease
B remain detached
C be competitive
D impress rivals
16 Many people say “no” to a suggestion in the beginning to
A convince the other party of their point of view
B show they are not really interested
C indicate they wish to take the easy option
D protect their company’s situation
17 Dr Cohen says that when you are trying to negotiate you should
A adapt your style to the people you are talking to
B make the other side feel superior to you
C dress in a way to make you feel comfortable.
D try to make the other side like you
18 According to Dr Cohen, understanding the other person will help you to
A gain their friendship
B speed up the negotiations
C plan your next move.
D convince them of your point of view
19 Deals sometimes fail because
A negotiations have gone on too long
B the companies operate in different ways
C one party risks more than the other.
D the lawyers work too slowly
20 Dr Cohen mentions children’s negotiation techniques to show that you should
A be prepared to try every route
B try not to make people feel guilty
C be careful not to exhaust yourself
D control the decision-making process.
答案解析：
關(guān)于negotiating techniques的文章。 傳統(tǒng)的閱讀題型，相對(duì)比較容易。
15題，答案很明顯：he says this helps him drain the emotional content from his conversation。幫助他抽離他的談話中的感情成分。要想選對(duì)，只需要知道選項(xiàng)B中detached的含義：not reacting to or becoming involved in something in an emotional way
16題，這題貌似只能采取排除法。因?yàn)閹讉�(gè)選項(xiàng)和原文的對(duì)應(yīng)都不是太明顯。問(wèn)為什么很多人在一開始要對(duì)一個(gè)建議說(shuō)“不”。答案是第二段的最后一句：Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.。最高管理層在一開始可能會(huì)拒絕這個(gè)建議，因?yàn)檫@樣是一個(gè)更安全的選擇。但是如果他們真的不感興趣的話，他們就不會(huì)在那里(談判)了。A在這段文字中沒有提到，B不對(duì)，他們肯定是感興趣的，C也不對(duì)沒有提到，原文說(shuō)的是safer option。選D，之所以會(huì)拒絕，因?yàn)閺木S護(hù)公司利益的角度，這樣是一個(gè)safer option。
17題，答案也很明顯：Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you.這里的兩個(gè)詞組可以解釋下：
dress down: to wear clothes that are more informal than the ones you would usually wear
relate to :to feel that you understand someone's problem, situation etc
所以這個(gè)句子意思是穿的不那么正式，這樣可以讓另一方接近你。也就是A說(shuō)的是你的風(fēng)格適應(yīng)你的談判對(duì)象。C不對(duì)，不是make you feel comfortable，而是make others feel comfortable。D也不對(duì)，可能會(huì)誤選，不是讓別人喜歡你，like太夸張了，只是容易接近。
18題，答案在第四段的第一句話：Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side.。走進(jìn)另一方的世界，就是原文說(shuō)的understanding the other person，目的是為了sell your proposal，也就是讓對(duì)方接受你的建議，選D。
19題，談判失敗的原因，答案是第五段的這么一句：More common is a corporate culture clash between companies, which can put paid to any deal。公司文化沖突導(dǎo)致的。文化沖突，就是兩個(gè)公司在運(yùn)作、理念等等上的不一致，選C：兩個(gè)公司以不同的方式運(yùn)作。
20題，為什么要借鑒小孩子的辦法，原文最后一段提到小孩子的辦法就是，爸爸不行找媽媽，媽媽不行就在感情上敲詐爺爺奶奶。此路不通就換另一條，就是A說(shuō)的嘗試每一條路線。B沒有提到，C不對(duì)，原文說(shuō)小孩子有inexhaustible supply of energy。D也沒有提到。
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