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創(chuàng)業(yè)者在與投資人的第一次會面中容易犯的錯
You are an entrepreneur who wants to find and win over a venture capitalist (VC) or an angel to give your idea a financial boost. Yet many entrepreneurs make basic mistakes in that first meeting. Here are five mistakes to avoid:你是一個創(chuàng)業(yè)者，你想找到一個風險投資人，并贏得他們的投資；或者你希望能有一個天使投資人來為你的好點子買單。不過，許多創(chuàng)業(yè)者在與投資人的第一次會面中就會犯下一些基本錯誤。以下五點你應(yīng)該去避免犯錯：
Cold call instead of trusted introduction– A common belief among VCs is that “if a CEO isn’t resourceful enough to find someone I know to recommend him to me, then he isn’t going to make a very good CEO.” Don’t blind email – I have never funded a company based on blind mail.錯誤一：冷不防地給投資人發(fā)郵件，而不是通過熟人介紹。風險投資人中有這樣一個共識，“如果創(chuàng)業(yè)者連‘找一個熟人把他自己介紹給我’這樣的資源都沒有的話，那么這個創(chuàng)業(yè)者也不會成為一個好的CEO�！辈灰つ康亟o風險投資人發(fā)郵件。我從來不會投資那些隨便發(fā)郵件的人。
Went to VC without preparation – You should study the VC meticulously before the first meeting. What's his background? What other companies has he funded? What are the common elements that you might try to demonstrate and leave a positive impression?錯誤二：不準備就去見投資人。在你第一次去見投資人之前，你需要做好深入細致的調(diào)查。投資人的背景是什么？他都投資過哪些公司？你想要給投資人展現(xiàn)的基本要素是什么？你要怎么給投資人留下積極的印象？
Poor communication– You need to communicate succinctly. Start with the one sentence that describes your company. Be prepared to succinctly talk about: How large is the market? Who are the competitors? How are you differentiated? What makes your team special?錯誤三：溝通不暢。你需要簡潔清楚地表達。開場白可以用一句話來描述你的公司。簡潔清晰地準備好以下問題：你的市場有多大？誰是你的競爭對手？你的與眾不同之處在哪里？你的團隊有哪些特別的地方？
Too much time on market and not enough time on product and team-- Don’t spend too much time on market overview or opportunity. The VC probably knows that better than you, and even if he doesn't, he would probably make up his mind after just a short description. Save your time for your product and your team, which he doesn't know.錯誤四：把太多時間花在市場上而不是產(chǎn)品和團隊上。不要把太多的時間花在市場情況和潛在機會上。風險投資人比你更了解這些。即使他們不甚了解，通過簡單的描述后，他們也能自己拿定主意。把你的時間花在你的產(chǎn)品和團隊上，這些才是投資人不清楚的地方。
Argue in the first meeting– You are not going to convince a VC that she was wrong about something in a first meeting. Of course, also avoid being a push-over and agree with everything the VC says. If you get stuck on a point, move on to another point. Focus on the positives of your company.錯誤五：第一次會面就與投資人爭論。在與投資人的第一次會面上，你不是要去說服投資人，告訴她她哪里錯了。當然，也不要當應(yīng)聲蟲，認為投資人說什么都是對的。如果你們產(chǎn)生了意見分歧，那就討論下一個話題。把注意力集中在公司的積極面上。
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