食品業(yè)務員面試技巧

餐飲業(yè)業(yè)務員面試技巧

      One, under the first market awareness: youcan from the customer orientation, competitor analysis, advertising the threeaspects of market analysis.

如果你是銷售員，結合營銷管理提出以下建議：

Two, if you are in sales, according to putforward the following suggestions of marketing management:

1、首先要鎖定目標進行市場定位，目標市場即是對酒店產(chǎn)品有需求、有支付能力的客戶群，也是酒店能力所及的客戶群體。酒店要有針對性的研究目標市場，做出詳細的分析，確定后采取主動深入營銷戰(zhàn)略，爭取更為廣闊的目標市場。我們在鎖定目標市場的同時，要竭盡全力維護客戶的忠誠度，維護的這些客戶是最好的免費的口碑宣傳，也是其它競爭對手比較難爭取的客戶群。

1, first of all to lock the target marketpositioning, target market is the demand for hotel products, have the capacityto pay of customers, but also the hotel capacity and customer groups. The hotelto the research of target market, make detailed analysis, determined to takethe initiative to in-depth marketing strategy, strive for a more broad targetmarket. Our target market at the same time, strain every nerve to maintaincustomer loyalty, the maintenance of these customers is the best freeword-of-mouth publicity, but also other competitors more difficult for customers.

2、培養(yǎng)客戶群、減少營業(yè)成本。一個酒店只有具有特色、良好的服務、具有新穎的賣點、與之產(chǎn)品相匹配的價格體系，真正實現(xiàn)客我共贏，方能維系良好的客我關系，才能談及客戶的忠誠度。忠誠的顧客其自愿花錢購買酒店的產(chǎn)品與服務，其消費支出遠遠超出隨意性客人，并且產(chǎn)生的口碑效應是對酒店最好且免費的宣傳。

2, cultivate customer base, reduceoperating costs. A hotel only has the characteristic, good service, has a newselling point, and the product price to match system, realize the guest and Iwin, in order to maintain good customer relationship to talk about me, customerloyalty. The loyal customer voluntary money buy hotel products and services,the consumer spending far beyond random guests,http://emrowgh.comreputation effect and is the best hotel and free publicity.

3、節(jié)日營銷與大席營銷。中國作為一個禮儀之邦，每年節(jié)日在60余個，大家普遍比較重視的也有20多個，基本每個月都有節(jié)日，對于酒店來講可根據(jù)本地市場環(huán)境，根據(jù)不同的節(jié)日做出相應的營銷策劃與推廣。

3, a holiday marketing and marketing. Chinaas an annual festival in a state of ceremonies, more than 60, generally paymore attention to also have more than 20, a day each month for the hotel interms of basic,http://emrowgh.comenvironment, make corresponding marketing planning and promotion according todifferent festivals.

4、優(yōu)質服務。酒店要根據(jù)現(xiàn)狀制定服務及工作標準程序，規(guī)范技能操作。在對客服務過程中靈活的按其標準方能給客人提供優(yōu)質服務。衡量優(yōu)質服務的唯一標準就是顧客滿意，我們也只有通過嚴抓培訓、制定標準、靈活運用才能實現(xiàn)客人最大滿意率。

4, high quality service. According to thestatus of hotel service and operation standards formulated procedures,standardized operation skills. In the customer service process flexibleaccording to their standards in order to provide quality service to guests. Theonly standard to measure the quality of service is the customersatisfaction,http://emrowgh.comsetting standards, flexibility in the use of in order to achieve maximum guestsatisfaction rate.

5、執(zhí)行力度、督察力度。酒店管理者的通病大都集中在落實問題上，如若沒有執(zhí)行到位總是有很多借口。但若換個角度去思考問題、去解決問題、協(xié)調(diào)尋求解決方案，那么問題就迎刃而解。只有執(zhí)行力度上去了，工作質量才能隨之提高。

5, enforcement, supervision and inspection.Common hotel managers are concentrated in the problem, if no execution alwayshave a lot of excuses. But if we change an angle to think, to solve theproblem,http://emrowgh.comthe problem will be smoothly done or easily solved. Only the enforcement is up,the quality of work in order to increase.

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